In their search to differentiate their products and services and ensure a place in the marketplaces of the future, businesses have tried new approaches, fresh ideas, sparks, innovation—or in short, CREATIVITY! In our previous article, we discussed how this "creativity" will be key to overcoming business obstacles such as overabundance, automation and outsourcing . This month we look at exactly what constitutes "creativity" for businesses and briefly discuss some of the challenges facing companies who wish to build "creative" business environments. |